2018 FALL INDUSTRY FORUM
TUESDAY, NOVEMBER 6 -
THURSDAY, NOVEMBER 8, 2018

Tuesday, November 6

5:30 pm – 7:30 pm General Manager’s Reception in the hotel lobby.
Meet up with friends and colleagues in for some light bites and a drink or two. It will be a nice opportunity to catch up!

7:30 pm – Bedtime Enjoy a night on your own to discover what Louisville has to offer... and it’s a lot! Activities abound, all within a few blocks of the hotel!

Louisville, KY

Wednesday, November 7

7:30 am - 5:00 pm Registration Open

6:30 am – 8:30 am Breakfast
Breakfast is on your own in the hotel’s dining room. This breakfast is included in your Embassy Suites room rate.

8:30 am – 10:00 am Branding
This session will answer the questions: “What is a brand?” and “What is YOUR brand?” Attendees will discover how to develop their companies’ brands and learn how to become sticky to their customers. Participants will brainstorm ways to give their customers more value through the creation of value statements.

10:00 am – 10:15 am Break

10:15 am – 11:45 am Planning
In this session, participants will understand the steps to develop a strategic marketing plan. They will have the opportunity to work on a strategic marketing plan for their organizations.

12:00 pm – 1:00 pm Lunch

1:15 pm – 2:45 pm Innovating
Be innovative! Participants will explore ways a company introduces new products and services. The stages in the new product development process will be defined. Attendees will enumerate the first steps for introducing a new product to the market.

2:45 pm – 3:00 pm Break

3:00 pm – 4:30 pm Analyzing
Attendees will learn tips and tricks for collecting information about their customers using: observation studies, mystery shoppers, interviews, focus groups, surveys, experiments, customer databases, analytics, and market intelligence. Participants will explore each of these types of marketing research as they ponder how to use these research methods for their companies. They will discover ways to implement these research methods to better satisfy their customers.

4:30 pm – 5:00 pm Annual Business Meeting

5:30 pm – 7:30 pm General Manager’s Reception in the Hotel Lobby

7:30 pm President’s Dinner at Whiskey Dry Restaurant
We will gather in the hotel lobby for the short stroll to Whiskey Dry Restaurant where chef Chef Edward Lee and bar director Stacie Stewart bring you their vision of a whiskey and burger bar. Stylish, fun and approachable, Whiskey Dry is devoted to bringing together the love of all things whiskey. It’s a great opportunity to enjoy a handcrafted burger, paired with an artisan bourbon or original cocktail, in a room devoted to the history and lore of all things whiskey.

Whiskey Dry Restaurant Bar

Thursday, November 8

8:00 am – 9:00 am Registration Open

6:30 am – 8:30 am Breakfast
Breakfast is on your own in the hotel’s dining room. This breakfast is included in your Embassy Suites room rate.

8:30 am – 11:00am Connecting and Trending
In this session, participants will ascertain how to pick up on cues about a person’s personality and their purchase decision process. They will learn how to identify a person’s buying habits, what sales techniques work on different clients, and how to build customer relationships. Techniques for dealing with disgruntled customers will be explored. Participants will then dive into the consumer trends that will affect the turf and ornamental industry in 2019, and predictions for 2019 consumer trends will be shared. Participants will explore current demographic trends and consider how baby boomers, Gen X, Gen Y, and millennials differ in their shopping habits. Psychographic and geographic trends will be discussed, and leisure and entertainment trends will be highlighted. Participants will learn how consumers have changed, how they get information and make decisions, and how they influence others. Finally, the presenter will discuss how technology affects purchases, from smart phones to smart tvs to smart homes and shopping. In the Q&A period, attendees will have an opportunity to ask the expert. They will get consulting advice on marketing, customer relations, and branding.

11:30 Adjournment

 

Anti-Trust Notice

ITODA recognizes the care that must be taken at a gathering of this nature.
Accordingly, ITODA will ensure that the meeting is monitored according to a strict protocol to ensure that no violation of the anti-trust laws takes place.


174 Crestview Drive | Bellefonte, PA 16823-8516 | Phone: 814-357-9197 | Fax: 814-355-2452
Email info@itoda.org